We are pleased to share significant news: Veho is starting to sell and service the BYD brand in Finland. This step strengthens our position as a pioneer in electric vehicles and offers Finnish customers an even wider range of sustainable and innovative mobility solutions.
BYD is the world's leading manufacturer of new-energy vehicles (pure electric and Super DM plug-in hybrids), known for its top-notch battery technology and extensive, diverse range of models. The company has grown rapidly in Europe and aims continue strong growth in the Finnish market. In 2024, BYD's global revenue was $107.2 billion, with more than 4.2 million vehicles manufactured, making it the third largest single car brand worldwide. Now the company is bringing several new models to the Finnish market, including the ultra-accessible Dolphin Surf and fully electric SUV and sedan models.
"The collaboration between Veho and BYD is a natural step towards a more sustainable future. BYD's technological expertise and wide product range perfectly complement our commitment to responsible mobility solutions. We are excited to bring these vehicles within reach of Finnish customers," says Janne Kämäräinen, Director of Passenger Car Business at Veho.
The collaboration with BYD strengthens Veho's volume base and enables even better competitiveness in the electrifying market. Mercedes-Benz will continue to be the cornerstone of Veho's business, and BYD complements the offering, especially with fully electric options in different price ranges.
"Thanks to this collaboration, we can offer customers an even more diverse range of high-quality electric vehicles in different price categories. This is a clear competitive advantage for us," says Kari Halonen, Director of Passenger Car Retail at Veho Finland.
The introduction of the new brand does not change the core of Veho's strategy. Understanding customer needs, a seamless customer journey, and the best possible service remain at the heart of all operations. In addition to Mercedes-Benz and smart, the BYD brand brings more options to meet the diverse wishes and needs of Finnish consumers.
Employee training and support play a key role in the launch of BYD. Veho is working closely with BYD to ensure a smooth start to sales and service at every touchpoint.
Veho aims to be BYD's largest dealer in Finland and to have a strong presence in the country's largest cities of Helsinki, Espoo, Tampere and Turku. The first preparations are ongoing and Veho aims to launch the sales and service of BYD in the beginning of August 2025.