Veho is pleased to announce the signing of an agreement to acquire Bilia’s Mercedes-Benz truck retail and maintenance network in Sweden. This strategic acquisition significantly enhances Veho's position in Sweden, expanding its presence in key metropolitan areas and beyond.
The acquired network comprises the following locations: two in Stockholm, one in Södertälje and Norrköping and four in Northern Sweden (Överhörnäs, Umeå, Skellefteå and Luleå). Collectively, these sites account almost one third of Mercedes-Benz truck sales in Sweden.
Currently, Veho operates its truck retail network in Malmö, Västerås, Örebro, Karlstad and Gävle. With this acquisition, Veho will establish a strong presence in the metropolitan areas of Stockholm and in the growing Norrland. This expansion underscores Veho’s commitment to growth and leadership within the industry.
This acquisition represents an important step in Veho’s strategy to expand and enhance its operations in Sweden. By integrating Bilia’s truck retail and maintenance network, Veho aims to strengthen its market presence while focusing on delivering excellent customer service, operational reliability, and network efficiency. The expanded operational footprint and increased presence in key regions will support Veho’s commitment to providing accessible and high-quality service.
Juha Ruotsalainen, CEO of Veho Group, commented:
“This acquisition represents a significant advancement in our strategic journey and an important chapter for Veho’s Commercial Vehicles Business in Sweden. As a trusted partner of Daimler Truck in Finland, Sweden, and the Baltics, we are committed to delivering tailored services for our customers, fostering rewarding career opportunities for our employees, and driving sustainable growth alongside our partners."
Approximately 90 employees will transfer to Veho as part of the acquisition, ensuring continuity and expertise within the network. Leadership of the business will be overseen by Juha Ruotsalainen on an interim basis, with the recruitment process for a permanent Head of Commercial Vehicles in Sweden currently underway.
The transaction is subject to final approval by competition authorities, with completion anticipated in late spring 2025.
Veho Group looks forward to this transformative step, furthering its vision of becoming the leading Mercedes-Benz truck retailer in Sweden and solidifying its role as a trusted partner for customers, dealers and Daimler Truck.