Veho Group Supports the Baltic Sea Preservation by Partnering with the John Nurminen Foundation

Veho has entered into a three-year partnership with the John Nurminen Foundation to save the Baltic Sea and its heritage for future generations. Main partnership with the Foundation is a demonstration of Veho’s commitment to sustainability and responsible business practices, principles that guide Veho’s daily operations. 

Veho’s goal is to be a sustainability forerunner in the automotive industry. Commitment to sustainability and responsible business means taking concrete actions for the environment and our planet.  

Veho's ambitious goal is to achieve carbon neutrality in its own operations across the Veho Group by 2025. The main actions Veho is taking to reach these goals concern its facilities' electricity and heating, as well as the electrification of Veho's vehicle fleet, including employee and demo cars. Veho has already switched to renewable electricity and district heating in over 40 facilities. 

The partnership between Veho and John Nurminen Foundation is example of how organizations and foundations can unite for a bigger mission.  

"This is a truly great collaboration. The Baltic Sea connects Veho's operating countries, and the state of the Baltic Sea affects the well-being of us and future generations. By supporting the Foundation, we are participating in this vital mission," summarizes Juha Ruotsalainen, Veho Group's CEO. 

The John Nurminen Foundation combats the nature loss with effective and concrete measures and reduces the load of nutrients and harmful substances ending up in the sea in, for example, agriculture and forestry, circular economy, and maritime transport. Communicating the importance of the sea is an essential part of the foundation’s work. When the sea is perceived as valuable and important, more attention is paid to protecting it. 

“The support from our partners guarantees our foundation’s continuance and effective actions to save the Baltic Sea. Our 30 years of efforts to protect the Baltic Sea have produced results, but there is still a lot to be done,” says Annamari Arrakoski-Engardt, the CEO at John Nurminen Foundation.  

We will share more information about our collaboration in the future, and hopefully, we can encourage other companies to join in protecting the Baltic Sea. 

John Nurminen Foundation 

Founded in 1992, the purpose of the John Nurminen Foundation is to save the Baltic Sea and its heritage for future generations. The Foundation’s projects improve the status of the Baltic Sea by reducing the nutrient load and environmental problems, such as eutrophication and nature loss, faced by the sea. The Foundation’s tasks also include safeguarding, celebrating and communicating the stories and cultural heritage of the Sea. The work is steered by measurable results and impact. The Foundation’s operations are mainly funded by donations and grants.  

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